Keep the homepage simple: one emotional hook, one clear book offer, one podcast entry point, and one email capture. The goal is discovery first — then deeper engagement.
The main story stays central and premium. This is the core emotional experience and the primary conversion point.
Use story-centered conversations to help people connect naturally with Arlo, Jerry, the family, and the world behind the book.
Capture interest through the story, move visitors to email, then guide them toward the novel, updates, and future releases.
The podcast should feel like an invitation into the world, not hard marketing. Keep it story-first.
A conversation about the spark behind the story, the emotional core, and how Arlo became the center of the world.
Explore Arlo as a character — not just a dinosaur, but a presence readers can care about and remember.
The mystery, the hidden ecosystem, and the big “what if” questions that pull readers deeper into the world.
Keep the flow clean and low-friction. No clutter. No over-explaining.
Use this section for the direct-sale button, preorder, waitlist, or premium launch edition.
Best simple lead magnet options: first chapter, podcast updates, early access, or future story announcements.